25th January 2022 Association for the Promotion of Electric Vehicles(APEV) Masanori Suzuki, APEV Chairperson Nobuhiro Tajima, APEV PresidentTo whom it may concern, We would like to thank you for your continued support. The Association for the Promotion of Electric Vehicles (APEV) announce the launch of the fifth "APEV "Social EV" Design Contest for International Students 2022" We would like to inform you that we have held a press conference as follows. ■ Date and time: Thursday, January 20, 2022, from 14:00 to 16:00(Japan time) ■ Participants: Press, Students, Teachers, Sponsors, APEV members ■ Online meeting: On Microsoft Teams ■ Timetable [120 minutes in total] No simultaneous interpretation 1) Greetings: By Masanori Suzuki, APEV Chairperson 2) Description of APEV and Design Contest 2022: By Secretary General and APEV Director, Eriko Araki and Executive Committee Chairperson and APEV Director, Toshio Yamashita 3) Lecture "Social Design in 2040 from the Viewpoint of Mobility x IT [ Creation]" By Screening Committee Chairperson and APEV Director, Hiroshi Fujiwara 4) Panel discussion "Social design and human resource development in 2040 from the perspective of mobility x IT" Panelists: Four Sponsors + Hiroshi Fujiwara (Moderator: Toshio Yamashita) 5) Thanks message : By APEV President Nobuhiro Tajima, 6) Group photo session ★CONTENTS ■ Greetings from Masanori Suzuki, APEV Chairperson I was appointed Chairperson of APEV in June last year, and I am working under the philosophy of Honorary Chairperson Soichiro Fukutake, "To leave the beautiful Earth for our children in the future." In 2010, I was in charge of EV of the Ministry of Economy, Trade and Industry and promoted clean energy vehicles. I am deeply moved to be a member of the APEV this time. As you all know, based on the agreement confirmed at COP26, all stakeholders are required to make further efforts to achieve the "1.5 °C target". International rules are also under consideration, and the TCFD guidance required in the prime market this year recommends that automotive companies disclose information on CO2 emissions up to the point where fuel is manufactured, installed in vehicles, and used. (Well -to-Wheel) I participated in COPs 15 and 16 more than a dozen years ago, but I feel like I'm in a different world. I think that the automotive industry is entering a period of dramatic change that happens only once every 100 years, and there is a need for a revolution rather than an improvement in the business model. Just as telephones have changed to smartphones and new business models have been created, not only will gasoline engines be replaced by motors and batteries in automobiles, but there will also be business models such as autonomous driving, Maas / CASE, and changes in user awareness due to the introduction of AI. It is expected that major changes will progress. What is expected at such times is sensibility of young people. Considering the direction of the automobile industry, which is changing drastically, this 5th Design Contest drastically changed the design- oriented concept into a social design-oriented concept. Students will be asked to think about "social design in 2040 and the role, design, and usability of EVs." In addition, this contest is a training type that not only collects and evaluates works, but also holds three workshops. I would like to develop human resources who will lead the era of major changes from a medium- to long-term perspective. We would appreciate it if you could visit our website for various APEV activities such as workshops for high school students, promotion of regional e-mobility, technical proposals, and business matching. ■Explanation of APEV and Design Contest 2022 Eriko Araki, the secretary general, and Toshio Yamashita, the executive committee chairperson, explained the following items using materials (* Note), and then had a question and answer session with the participants. • APEV introduction • The outline of this presentation • What is "Social EV"? • What is the background of integrated human resources "architect"? • What is the role of the integrated human resources "architect"? • Contest contents • Overall schedule ■Lecture "Social Design in 2040 from the Viewpoint of Mobility x IT [ Creation]" Screening committee chairperson Hiroshi Fujiwara explained the following items using materials (* Note). ~ Consideration of social background in 2040 ~ 1. Social conditions (what are the means of people's lives and transportation?) 2. How is mobility, including EV, evolving? 3. How is social infrastructure evolving? 4. What value does technology give people? ■ Panel discussion "Social design and human resource development in 2040 from the perspective of mobility x IT" Panelists were Akira Nakajima, General Manager, Dell Technologies Japan Inc. Toru Nakayama, Client Engineering, IBM Japan, Ltd. Shogo Ono, Product Strategy Department, Hino Motors, Ltd. Ayako Suzuki, General Manager, MONET Technologies Inc. Hiroshi Fujiwara, Screening committee chairperson The moderator was the executive committee chairperson, Toshio Yamashita who gave a presentation (* Note) and comments with the following contents, and panelists expressed their expectations for the students who will participate this contest. 1. "Business purpose, issues being tackled, and thoughts of sponsorship" by each sponsor company 2. What is essential for social design in 2040? 3. Expectations and challenges related to human resources and education that will lead 2040. ■Thanks message : Nobuhiro Tajima, APEV President In 2010, we established this association with Benesse's Soichiro Fukutake (currently Honorary Chairperson), thinking that it is necessary to popularize EVs to prevent global warming. Nowadays, EVs have become widespread worldwide, and the original purpose is being achieved. From now on, the connection with society will become important as represented by CASE and MaaS. Under such circumstances, today, Screening committee chairperson Hiroshi Fujiwara gave an advanced talk centered on IT and the sponsoring companies announced their efforts. Please understand the purpose of the major renewal of the contest and the proposal of "Social EV", and please report this contest. We look forward to the participation of supporting companies and students. * Note: The presentation materials are here（In Japanese） https://www.apev.jp/contest/2022/files.html ■ Video recording: Will be released on YouTube by the end of January ★Please refer full report with photos. [Administration Office] Association for the Promotion of Electric Vehicles III FUKUTAKE HALL THE UNIVERSITY OF TOKYO 7-3-1, Hongo, Bunkyo-ku, Tokyo 113-0033, JAPAN TEL : +81-50-3375-4937 E-MAIL : contest@apev.jp
January 2022 Archives
To whom it may concern,
We would like to thank you for your continued support.
The press conference announced on January 5th will be changed to "online
only" due to various reasons. The content and start and end times do not
change.
The deadline for participation is 18:00 on January 17th (Monday).
We are looking forward to your application.
The Association for the Promotion of Electric Vehicles (APEV) is pleased
to announce the launch of the fifth "APEV "Social EV" Design Contest
for International Students 2022"
The press conference of the contest will be held online as follows.
We look forward to your "Online participation".
■ Date and time: Thursday, January 20, 2022, from 14:00 to 15:40(Japan
time)
■ Participants: Press, Students,Teachers,Sponsors,APEV members
■ Online meeting: On Microsoft Teams
■Video recording: Will be released on YouTube by the end of January
■ Contents and timetable [100 minutes in total] No simultaneous
interpretation
1) Greetings: By Masanori Suzuki, APEV Chairperson
2) Description of APEV and Design Contest 2022:
By Secretary General Eriko Araki APEV Director, Executive Committee
Chairman/ Toshio Yamashita APEV Director
They will explain the content and schedule of the contest and
introduce the judges and sponsors.
3) Lecture "Social Design in 2040 from the Viewpoint of Mobility x IT
[Creation]":
By Screening Committee Chairperson Hiroshi Fujiwara APEV Director
4) Panel discussion "Social design and human resource development in
2040 from the perspective of mobility x IT"
Speakers: Several Sponsors + Hiroshi Fujiwara (Moderator: Toshio
Yamashita)
5) Thanks message : By Nobuhiro Tajima, President APEV
6) Group photo session
(Speakers and contents are subject to change without notice)
■ How to apply the Press conference
Please send us below information to <event@apev.jp>.
•Application E-mail title: "APEV Design Contest 2022" Press Conference
•Your full mane
•Your school name / faculty / department name
•In the case of a teacher, the position
•Email address (We will send you a Teams invitation email on January
19th)
•Application deadline: January 17, 2022 (Monday) 18:00(Japan time)
Note: Sorry, no simultaneous interpretation.
We will share the video recording on YouTube later.
■ "Concept of the Contest"
From 2013 to 2019, APEV organized biannual "EV Design Contest for
International Students" in conjunction with the Tokyo Motor Show. In
2021 it was cancelled due to the COVID-19 pandemic, but the fifth
contest will be held with a major revamp in 2022.
The theme of this contest is "designing society and EV: suggestion for
2040." We have set a clear deadline in accordance with the current
topics of "banning petrol and diesel cars by 2035" and "going carbon-
neutral by 2050." Our time is drastically shifting to electric vehicles.
Therefore, we have concluded that this contest should be about
considering electric vehicles not only as moving objects but as
essential mobility for people's lives. Participants should also think
about the meaning of "making a good living."
Consequently, we would like to reach a better solution for the theme of
this contest with participants and supporting companies, by designing
society itself, that is, thinking about ideal society and eventually
about how EV should be as mobility.
Moreover, we would like to focus on fostering the human resources more
than ever, with an emphasis on discovering the "interdisciplinary talent
(mobility architects)" of the next generation. From now on, electric
vehicles will not be just cars converted from engines to motors. As
represented by the keywords such as "Mobility as a Service (MaaS)" and "
Connected, Autonomous, Shared & Services, Electric (CASE)", people's
value is shifting from entity-oriented consumption to situation-oriented
consumption. It is inevitable that the current automobile industry will
be required to undergo further changes. Is the education offered so far
good enough for human resources to cope with such a new era? We believe
that it is important for new talent to emerge for the new time that we
are heading for. "Interdisciplinary talent (mobility architects)" can be
the human resources that symbolizes such an era.
Note: The definitions of the terms "social EV" and "mobility architects"
are for use only in this contest.
Therefore, we now change the evaluation points for the contest as
follows:
[previous points] "Styling (focused on design perfection) + Concept (
design description, story)"
[new points] "Designing society in 2040 (focused on finding issues) +
Concept (solution for the issues) + Design (visual materials to explain
the concept)"
We expect participating students to create a new "design of society" in
consideration with urgent issues such as environmental problems, natural
disasters, mobility safety, and energy, and with the construction of a
new social system based on service.
The specialty of the participants is not particularly limited. We would
like to promote integrating the area of humanities/arts and science.
Anyone is eligible to participate if s/he would like to do research on
the society of 2040 and the future of mobility that will play an active
role in that society. We look forward to the participation of students
from various fields, regardless of their major, more than ever.
<For your reference>
★ APEV HP: https://www.apev.jp/en/
★ Special page of design contest: (Currently 2019 version, but will be
changed to 2022 version in February 2022)
https://www.apev.jp/contest/en/
- - - - - - - - - - - - - - - - - - - - - -
EV Design Contest Executive Committee
E-mail： contest@apev.jp
Web site： https://www.apev.jp/contest/en/
TEL：+81-80-4630-8325
- - - - - - - - - - - - - - - - - - - - - -
To whom it may concern, We would like to thank you for your continued support. The Association for the Promotion of Electric Vehicles (APEV) is pleased to announce the launch of the fifth "APEV "Social EV" Design Contest for International Students 2022" The press conference of the contest will be held as a hybrid of real（ Mainly for Press）+ online as follows. We look forward to your "Online participation". Date and time: Thursday, January 20, 2022, from 14:00 to 15:40(Japan time) Location: The University of Tokyo, Fukutake Hall B2F Learning Theater 7-3-1 Hongo, Bunkyo-ku, Tokyo Japan Participants: Press, Students,Teachers,Sponsors,APEV members Online broadcast: Publish to participants on Microsoft Teams Contents and timetable [100 minutes in total] No simultaneous interpretation 1) Greetings: By Masanori Suzuki, APEV Chairperson 2) Description of APEV and Design Contest 2022: By Secretary General Eriko Araki APEV Director, Executive Committee Chairman/ Toshio Yamashita APEV Director They will explain the content and schedule of the contest and introduce the judges and sponsors. 3) Lecture "Social Design in 2040 from the Viewpoint of Mobility x IT [Creation]": By Screening Committee Chairperson Hiroshi Fujiwara APEV Director 4) Panel discussion "Social design and human resource development in 2040 from the perspective of mobility x IT" Speakers: Several Sponsors + Hiroshi Fujiwara (Moderator: Toshio Yamashita) 5) Thanks message : By Nobuhiro Tajima, President APEV 6) Group photo session (Speakers and contents are subject to change without notice) How to apply the Press conference Please send us below information to <event@apev.jp>. •Application E-mail title: "APEV Design Contest 2022" Press Conference •Your full mane •Your school name / faculty / department name •In the case of a teacher, the position •Email address (We will send you a Teams invitation email on January 19th) •Application deadline: January 17, 2022 (Monday) 18:00(Japan time) Note: Sorry, no simultaneous interpretation. We will share the video recording on YouTube later. "Concept of the Contest" From 2013 to 2019, APEV organized biannual "EV Design Contest for International Students" in conjunction with the Tokyo Motor Show. In 2021 it was cancelled due to the COVID-19 pandemic, but the fifth contest will be held with a major revamp in 2022. The theme of this contest is "designing society and EV: suggestion for 2040." We have set a clear deadline in accordance with the current topics of "banning petrol and diesel cars by 2035" and "going carbon- neutral by 2050." Our time is drastically shifting to electric vehicles. Therefore, we have concluded that this contest should be about considering electric vehicles not only as moving objects but as essential mobility for people's lives. Participants should also think about the meaning of "making a good living." Consequently, we would like to reach a better solution for the theme of this contest with participants and supporting companies, by designing society itself, that is, thinking about ideal society and eventually about how EV should be as mobility. Moreover, we would like to focus on fostering the human resources more than ever, with an emphasis on discovering the "interdisciplinary talent (mobility architects)" of the next generation. From now on, electric vehicles will not be just cars converted from engines to motors. As represented by the keywords such as "Mobility as a Service (MaaS)" and " Connected, Autonomous, Shared & Services, Electric (CASE)", people's value is shifting from entity-oriented consumption to situation-oriented consumption. It is inevitable that the current automobile industry will be required to undergo further changes. Is the education offered so far good enough for human resources to cope with such a new era? We believe that it is important for new talent to emerge for the new time that we are heading for. "Interdisciplinary talent (mobility architects)" can be the human resources that symbolizes such an era. Note: The definitions of the terms "social EV" and "mobility architects" are for use only in this contest. Therefore, we now change the evaluation points for the contest as follows: [previous points] "Styling (focused on design perfection) + Concept ( design description, story)" [new points] "Designing society in 2040 (focused on finding issues) + Concept (solution for the issues) + Design (visual materials to explain the concept)" We expect participating students to create a new "design of society" in consideration with urgent issues such as environmental problems, natural disasters, mobility safety, and energy, and with the construction of a new social system based on service. The specialty of the participants is not particularly limited. We would like to promote integrating the area of humanities/arts and science. Anyone is eligible to participate if s/he would like to do research on the society of 2040 and the future of mobility that will play an active role in that society. We look forward to the participation of students from various fields, regardless of their major, more than ever. <For your reference> ★ APEV HP: https://www.apev.jp/en/ ★ Special page of design contest: (Currently 2019 version, but will be changed to 2022 version in February 2022) https://www.apev.jp/contest/en/ - - - - - - - - - - - - - - - - - - - - - - EV Design Contest Executive Committee E-mail： contest@apev.jp Web site： https://www.apev.jp/contest/en/ TEL：+81-80-4630-8325 - - - - - - - - - - - - - - - - - - - - - -
