To whom it may concern,
We would like to thank you for your continued support.

The Association for the Promotion of Electric Vehicles (APEV) is pleased
to announce the launch of the fifth  "APEV "Social EV" Design Contest
for International Students 2022"
The press conference of the contest will be held as a hybrid of real（
Mainly for Press）+ online as follows.
We look forward to your "Online participation".

■ Date and time: Thursday, January 20, 2022, from 14:00 to 15:40(Japan
time)
■ Location: The University of Tokyo, Fukutake Hall B2F Learning Theater
　　7-3-1 Hongo, Bunkyo-ku, Tokyo Japan
■ Participants: Press, Students,Teachers,Sponsors,APEV members
■ Online broadcast: Publish to participants on Microsoft Teams
■ Contents and timetable [100 minutes in total] No simultaneous
interpretation
1) Greetings: By Masanori Suzuki, APEV Chairperson
2) Description of APEV and Design Contest 2022:
　By Secretary General Eriko Araki APEV Director, Executive Committee
    Chairman/ Toshio Yamashita APEV Director
　They will explain the content and schedule of the contest and
    introduce the judges and sponsors.
3) Lecture "Social Design in 2040 from the Viewpoint of Mobility x IT 
    [Creation]":
　By Screening Committee Chairperson Hiroshi Fujiwara APEV Director
4) Panel discussion "Social design and human resource development in
    2040 from the perspective of mobility x IT"
    Speakers: Several Sponsors + Hiroshi Fujiwara (Moderator: Toshio
    Yamashita)
5) Thanks message : By Nobuhiro Tajima, President APEV
6) Group photo session
    (Speakers and contents are subject to change without notice)

■ How to apply the Press conference
Please send us below information to <event@apev.jp>.
•Application E-mail title: "APEV Design Contest 2022" Press Conference
•Your full mane
•Your school name / faculty / department name
•In the case of a teacher, the position
•Email address (We will send you a Teams invitation email on January
    19th)
•Application deadline: January 17, 2022 (Monday) 18:00(Japan time)
Note: Sorry, no simultaneous interpretation.
        We will share the video recording on YouTube later.

■ "Concept of the Contest"
From 2013 to 2019, APEV organized biannual "EV Design Contest for
International Students" in conjunction with the Tokyo Motor Show. In
2021 it was cancelled due to the COVID-19 pandemic, 　but the fifth
contest will be held with a major revamp in 2022.  
The theme of this contest is "designing society and EV: suggestion for
2040." We have set a clear deadline in accordance with the current
topics of "banning petrol and diesel cars by 2035" and "going carbon-
neutral by 2050." Our time is drastically shifting to electric vehicles.
Therefore, we have concluded that this contest should be about
considering electric vehicles not only as moving objects but as
essential mobility for people's lives. Participants should also think
about the meaning of "making a good living."

Consequently, we would like to reach a better solution for the theme of
this contest with participants and supporting companies, by designing
society itself, that is, thinking about ideal society and eventually
about how EV should be as mobility.

Moreover, we would like to focus on fostering the human resources more
than ever, with an emphasis on discovering the "interdisciplinary talent
(mobility architects)" of the next generation. From now on, electric
vehicles will not be just cars converted from engines to motors. As
represented by the keywords such as "Mobility as a Service (MaaS)" and "
Connected, Autonomous, Shared & Services, Electric (CASE)", people's
value is shifting from entity-oriented consumption to situation-oriented
consumption. It is inevitable that the current automobile industry will
be required to undergo further changes. Is the education offered so far
good enough for human resources to cope with such a new era? We believe
that it is important for new talent to emerge for the new time that we
are heading for. "Interdisciplinary talent (mobility architects)" can be
the human resources that symbolizes such an era.

Note: The definitions of the terms "social EV" and "mobility architects"
are for use only in this contest.

Therefore, we now change the evaluation points for the contest as
follows:
[previous points] "Styling (focused on design perfection) + Concept (
design description, story)"
[new points] "Designing society in 2040 (focused on finding issues) +
Concept (solution for the issues) + Design (visual materials to explain
the concept)"

We expect participating students to create a new "design of society" in
consideration with urgent issues such as environmental problems, natural
disasters, mobility safety, and energy, and with the construction of a
new social system based on service.

The specialty of the participants is not particularly limited. We would
like to promote integrating the area of humanities/arts and science.
Anyone is eligible to participate if s/he would like to do research on
the society of 2040 and the future of mobility that will play an active
role in that society. We look forward to the participation of students
from various fields, regardless of their major, more than ever.

<For your reference>
★ APEV HP: https://www.apev.jp/en/
★ Special page of design contest: (Currently 2019 version, but will be
changed to 2022 version in February 2022)
    https://www.apev.jp/contest/en/

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    EV Design Contest Executive Committee
    E-mail： contest@apev.jp
    Web site： https://www.apev.jp/contest/en/
    TEL：+81-80-4630-8325
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